THE LIVELIHOOD OF PRODUCERS IS UNDER THREAT
IF WE DO NOTHING We’ll lose 400 farms in France and 1,200 in Europe.
Our mission as a brand
WHAT IS FAIR TRADE ALL ABOUT?
A FAIR RELATIONSHIP
1- Fair payment (fair prices, fair wages)
2- Fair trading practices (pre-payments, long-term contracts)
3- Transparency, accountability and respect (collective decision making, communication at all levels of the supply chain)
4- Good working conditions (hours, safety, etc.)
5- Respect for the environment (sustainability, energy efficiency)
6- Raising consumer awareness
FAIRNESS AT L'OCCITANE
OUR ACTIONS, OUR CONVICTIONS
At L'OCCITANE, there is no question of exploiting our producers! We pay the fairest price possible and sign long-term, non-exclusive contracts – so they can count on a stable income, but are also free to trade with other partners. We provide down payments when needed. We support family farmers who are passionate – about what they do and want to hand down their skills and land to the next generation. We know our producers personally and work with them on the ground all year long.
STRENGTHENING RELATIONSHIPS THROUGH MULTI-YEAR CONTRACTS
We currently work with a dozen producers and distillers in Corsica to grow, harvest and distil the precious immortelle flowers. Immortelle grows wild in Corsica, but it would be risky (and unsustainable!) to harvest and use the wild plant. So, in 2004, we launched our immortelle plantation programme. 50 hectares were planted! We work with several producers in Corsica. They grow immortelle organically, and their contracts with L'OCCITANE cover several years.
BRINGING ALMOND TREES BACK TO PROVENCE
Our main almond producer has a multi-year contract with L'OCCITANE. With our support, he has planted over 15,000 almond trees in the Valensole region of Provence. We don't just purchase whole almond nuts; we also use broken almonds, which would otherwise be thrown away. L'OCCITANE is a founding member of France Amande – a French organisation dedicated to replanting almond trees on a large scale in Provence.